CONSTRUCTING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every slice of a cheeseburger tells a legend. From the succulent patty to the golden cheese, each piece plays a function in crafting an adventure that delights taste buds. But what about the story behind the cheeseburger itself? What elements weave together to create a brand that resonates with its patrons? That's where the Cheeseburger Chronicles